Why CD Projekt Opted Out of Using AI in Witcher 4 Development

CD Projekt, the renowned Polish game developer, has made it clear that they won’t be integrating generative AI into The Witcher 4. During a recent investor call, joint CEO Michał Nowakowski explained the decision, citing concerns over intellectual property issues. Generative AI, which relies on a mix of existing materials—some copyrighted, some contributed with permission, and others without—poses significant challenges for IP originality. This makes it difficult to trademark creations derived from such technology.

Nowakowski elaborated on the company’s stance, saying, “Last year, we formed a team specifically to explore AI solutions for our future ventures, including crafting our own AI models.” He continued, “We’ve got various research projects in progress, but they aren’t really zeroing in on generative AI.”

“Honestly, generative AI presents complexities when it comes to legal IP ownership among other issues,” Nowakowski noted. “Therefore, when it comes to incorporating any kind of generative AI into our games, there’s nothing on the table for The Witcher 4 or any upcoming projects in the foreseeable future.”

Earlier this year, in January 2024, CD Projekt did acknowledge that AI could prove beneficial for certain aspects of game development. However, it seems they’re steering clear of generative AI for now, particularly when it comes to key titles like The Witcher 4.