Smartphone Leader Vivo Unveils ‘Vision’ MR Headset, Echoing Apple’s Naming and Design

It looks like we’re about to see another Vision Pro copycat hit the market, and this one’s even borrowing the “Vision” name. While not everyone might be familiar with Vivo, especially outside of China, the company holds a significant position in the smartphone industry by consistently delivering reliable mid-range devices. Vivo often finds itself among the top five in terms of market share globally.

Recently, at the Boao Forum for Asia in Hainan Province, China, Vivo made headlines by venturing into the XR (Extended Reality) segment with the unveiling of the Vivo Vision. The company, through a press release, highlighted this move as part of a broader ambition to explore both robotics and XR technologies. They described the Vivo Vision as a significant step in their journey towards mastering mixed reality technology.

Now, while the finer details about the Vivo Vision are still under wraps, the big reveal is slated for mid-2025. So far, specifics like the headset’s technical specs, operating system, and more concrete details like release dates, pricing, and global availability remain a mystery. However, what we do know is what the outside of this device looks like.

At the Boao Forum, Vivo displayed a demo model that gives a nod, or perhaps a whole bow, to Apple’s Vision Pro design. The device features familiar design elements like a distinctive headstrap, a digital crown button, and an external battery that attaches magnetically—a clear homage to Apple’s style.

Currently, Vivo’s smartphones run on customized Android versions, with Funtouch OS serving global users and Origin OS targeted at those in China. It’s entirely conceivable that for their first attempt at an XR device, Vivo might employ Google’s anticipated Android XR OS, which is set to debut in collaboration with Samsung’s upcoming mixed reality headset, known as “Project Moohan.” But, for now, this remains speculative.

Seeing Chinese manufacturers releasing Vision Pro-like devices is becoming increasingly common. Earlier in the year, Play for Dream made waves at CES 2025 with its own MR headset. It not only caught the attention of many at the event but also earned accolades from Amanda Watson, a former Quest engineer, who lauded it as “absolutely the best all-around HMD demo I saw on the floor today.” This trend indicates a growing interest and competition in the mixed reality space, driven by these innovative approaches from China.