Overview of Toy Fair New York 2025 – In-Depth Feature

After a long five-year hiatus, I finally made my way back to Toy Fair New York to dive into the latest gaming merchandise hitting the market. You might wonder why I haven’t covered this exciting event for such a stretch of time. Well, I believe we all know about the global events that turned our worlds upside down over the past few years, sidelining a lot of our regular activities.

Determined to make up for lost time, I roamed around the fair with a keen interest in any new gaming merchandise being revealed, with a special focus on all things Nintendo. Don’t worry though; there’s a good mix of non-Nintendo goodies sprinkled in as well. You’ll find everything from Mario and Pokémon to Donkey Kong, Zelda, Fire Emblem, and Splatoon showcasing their latest offerings!

Do note that this overview is a work in progress. We’re updating it as more products are revealed, so keep an eye out for the most up-to-date information straight from the show floor!

Here’s a look at some of the notable companies showcasing their products:

– Alliance Entertainment
– Bandai Namco
– Carrera Revell of Americas
– Clever Idiots
– Basic Fun! + Good Stuff
– Jazwares
– Little Buddy
– Pyramid America
– TOMY

Stay tuned for more updates as we continue to explore everything that Toy Fair has to offer this year!