IO Interactive, the creative force behind the acclaimed Hitman series, has recently decided to part ways with famed mixed martial arts fighter, Conor McGregor. This decision comes on the heels of a significant legal development involving McGregor. A woman who accused him of rape has emerged victorious in a civil lawsuit against the athlete.
Announcing this decision on Twitter, the studio emphasized the gravity of the situation and underscored their commitment to ethical practices. “In light of the recent court ruling regarding Conor McGregor, IO Interactive has made the decision to cease its collaboration with the athlete, effective immediately. We take this matter very seriously and cannot ignore its implications,” the statement read.
McGregor was featured in the downloadable content titled “The Disruptor,” which is part of the Hitman franchise. Following the court’s verdict, IO Interactive stressed that all content associated with McGregor would be systematically removed from their digital stores, beginning immediately.
The move signals IO’s stance on maintaining integrity and accountability within their brand, opting to distance themselves from controversy for the best interest of their community and fanbase. It’s a reminder that the gaming industry, much like any other, must often recalibrate its partnerships in response to new developments.