In today’s edition of Inside XR Design, we’re diving into the art of creating a standout VR trailer using nothing but in-game footage. Forget about intricate setups or complex compositing; all you need is strategic planning and a tried-and-true approach. Stick with me, because by the end, I’ll provide a handy checklist of essential technical elements to make your trailer pop, plus share an exemplary trailer that demonstrates everything we’ve discussed.
You can check out the complete video below or continue reading for an adapted text version that’ll walk you through the essentials.
Before we get started, let’s ensure we’re on the same wavelength about the significance of trailers. Here’s the simple truth: your trailer, not your game, is what sells your game. You could have designed the best game out there, but without an enticing trailer to showcase it, many people might never give it a shot. So remember, effective marketing shouldn’t be an afterthought in your game development process—it’s an integral part of it. If you’ve spent years creating a masterpiece, investing just mere weeks into promoting it isn’t the best strategy.
Now, let’s unravel how you can craft a trailer that truly grabs attention without relying on mixed reality capture. It boils down to three straightforward lessons.
### The Hook
First up, let’s discuss the hook, which is perhaps the most crucial element. The hook is what makes your game intriguing and different. It’s the specific feature that makes people say, “I need to try that.” Whether it’s mind-blowing combat, a distinctive art style, a clever weapon, or a unique game mechanic, this becomes your game’s hallmark.
Your hook should be noticeably fun or interesting compared to other games in your genre. And yes, that means you should definitely be playing other games within your genre to stay informed. Without a compelling hook, there’s no clear reason for players to choose your game over others.
Now, for your trailer to have a compelling hook, your game must have one too. If you’re unsure what that is, identifying it should be your first step before even thinking about creating a trailer.
Let’s see a practical example of a hook in action with the trailer for Hellsweeper VR (2023) by Mixed Realms. Watch closely to spot the hook:
Consider what stood out. If you thought “unique combat,” you nailed it. Before any logos appear, we’re treated to 10 seconds of innovative VR combat with fascinating weapons and powers. The game’s combat is a recurring theme throughout, reinforcing why players would want to experience it. The trailer effectively communicates, “This is why you’ll enjoy our game.”
### Show, Don’t Tell
This brings us to our next vital point: show, don’t tell. Exceptional trailers demonstrate what’s fantastic about a game rather than just stating it. In VR, this approach is even more crucial as people need to visualize the fun to understand why it’s worth donning a headset.
Boneworks (2019) by Stress Level Zero showcases this approach perfectly by highlighting gameplay that speaks volumes. Let’s take a look:
The manner in which this trailer stitches together various unique in-game experiences gives viewers a clear sense of what playing the game feels like.
### Story Structure
Finally, let’s talk about storytelling in trailers. Importantly, when I mention “tell a story,” I don’t mean explain your game’s plot.
Your goal should be to portray what players will experience and how they’ll feel when playing the game. That’s the story you’re aiming to convey.
While it may be tempting to simply capture generic gameplay footage and piece it together later, a more effective strategy involves deciding in advance what key experiences you want viewers to see.
Not only should you identify the specific moments you wish to highlight, but you should also structure them within a narrative arc. Essentially, this includes an introduction, rising action, and a climax, leaving viewers with a lasting impression.
Respawn Entertainment adeptly achieved this with their outstanding trailer for Medal of Honor: Above and Beyond (2020). As you watch, note how they meticulously choreographed and created significant moments, crafting a cohesive narrative about the gameplay experience.
### Continue on Page 2: Technical Checklist & Final Example »
